People who need to promote their website and business in the local markets,can follow this type of language optimization. You can publish your contact address,phone numbers and region on every page of website and also in the meta tags.
And also you must be aware of the language used by the people in your locality.
In Australia, People will use to call 'university'. But people will call it as
'college' in united states.
Specific Domain Name
And also Keeping the specific domain name for your websites is a important thing.
It helps the search engines to index your website in local searches.
If your site belongs to australia (com.au)
In the local market spellings may be differ.
Search Engine Optimization (united states)
Search Engine Optimisation (Australia)
So people must be familiar about this language optimization for promote their business and websites in the local market.